Twenty years of B2B sales, channel development, and territory leadership across the Netherlands, the United Kingdom, the DACH region, and the Balkans. If it sells through people, I have probably sold something like it.
Whether you make a product, deliver a service, or sell technology — the bottleneck is rarely the offer. It is access, distribution, and the conversations that turn interest into purchase orders. That is the work.
Direct selling, territory management, key account development, and channel partner recruitment. Two decades calling on garden centres, gift retailers, salons, care providers, independent stores, and trade buyers across the UK, Benelux, and DACH.
For brands entering a new European country: competitive landscape, pricing benchmarks, channel mapping, local sales recruitment, regulatory orientation, and your first customer wins. Done by someone who actually lives in the markets you are entering.
Board member of the Dutch–Bulgarian Chamber of Commerce. Warm introductions, trade missions, member network access, and structured market entry between two markets that most generalist consultants do not know how to bridge.
Through Cosmos Thrace, supporting Databricks Account Managers and Field teams across Benelux & Nordics with delivery capacity for migrations and AI initiatives. Through BonusGroup, websites, hosting, and owned digital products for European SMBs since 2012.
Senior B2B selling translates across categories. The buyers change, the proposition changes, but the discipline of building a pipeline, qualifying serious buyers, and closing deals does not. These are the sectors I sell into today, and where I am actively building new business.
Different companies need different things. A pre-launch brand needs a market scan. A growing one needs ongoing commercial leadership. Below is how engagements are typically structured — happy to design a hybrid that fits your situation.
A senior CV is the best filter for a senior conversation. The career below — the patterns matter more than the line items.
The fastest way to work out whether we should work together. Thirty minutes to understand what you sell, where you sell it today, and where the bottleneck is.
By the end of the call you will have either a clear next step or a clear reason not to take one. No follow-up sequences, no pressure.