The Netherlands looks like an easy market: everyone speaks English, buyers are famously direct, and decision makers are reachable. In practice Dutch B2B buying is consensus driven, allergic to overselling, and full of small signals that tell a buyer whether you belong. I am Dutch, I sold in this market for two decades, and I know when directness is an invitation and when it is a test.
For Dutch companies, I act as your part-time senior BD: one day a week on your pipeline, an engine doing outbound in your name the rest of the week, and everything logged in your own Dutch-language workspace. For international companies entering the Netherlands, I am the native-speaking commercial front you do not have to hire full time.
The commercial model is deliberately simple: a monthly retainer plus commission on new business that actually closes. Three months minimum, then rolling monthly, and the pipeline we build stays your property either way.
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